Products related to Umayyad:
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The Umayyad World
The Umayyad World encompasses the archaeology, history, art, and architecture of the Umayyad era (644–750 CE). This era was formative both for world history and for the history of Islam.Subjects covered in detail in this collection include regions conquered in Umayyad times, ethnic and religious identity among the conquerors, political thought and culture, administration and the law, art and architecture, the history of religion, pilgrimage and the Qur’an, and violence and rebellion.Close attention is paid to new methods of analysis and interpretation, including source critical studies of the historiography and inter-disciplinary approaches combining literary sources and material evidence. Scholars of Islamic history, archaeologists, and researchers interested in the Umayyad Caliphate, its context, and infl uence on the wider world, will find much to enjoy in this volume.
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The Umayyad Empire
The Umayyad Empire (644 750 CE) was the first Islamic empire and one of the largest empires of ancient and medieval times, extending over 5,000 miles between the Atlantic Ocean in the West and the Indian Ocean in the East.This book traces the empire's origins to the Arabian Peninsula and the Syrian Steppe in the centuries before Islam.It explores the dynamics that shaped this formative era for the history of the Mediterranean, North Africa, the Middle East and Central Asia.The century of Umayyad rule witnessed war with the Eastern Roman Empire, against whom the Umayyads defined their claims to rule as God's deputies on Earth.This was the period in which the Qur'an was compiled, monuments such as the Dome of the Rock were built, and new Islamic and Arab identities developed.
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The First Dynasty of Islam : The Umayyad Caliphate AD 661-750
Gerald Hawting's book has long been acknowledged as the standard introductory survey of this complex period in Arab and Islamic history.Now it is once more made available, with the addition of a new introduction by the author which examines recent significant contributions to scholarship in the field.It is certain to be welcomed by students and academics alike.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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The Dome of the Rock and its Umayyad Mosaic Inscriptions
When was the Dome of the Rock built and what meanings was the structure meant to convey to viewers at the time of its construction?These are questions that have preoccupied historians of Islamic art and architecture, and numerous interpretations of the Dome of the Rock have been proposed.This book returns to one of the most important pieces of evidence: the mosaic inscriptions running around the two faces of the octagonal arcade.Detailed examination of the physical characteristics, morphology and content of these inscriptions provides new evidence concerning: the chronology of the planning, construction, and decoration of the building; the iconography of the Dome of the Rock; the evolution of Arabic epigraphy in the early Islamic period; and the public expression of religious concepts under the Umayyad caliphs.
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Advertising & Marketing Diploma (level 2) Online Training Course
Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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The Umayyad Mosque of Damascus : Art, Faith and Empire in Early Islam
The Great Mosque of Damascus is an iconic monument of world architecture, and the oldest mosque still standing in something close to its original state.This book is the first in-depth study of its foundation by the Umayyad dynasty, just as the first Islamic century was drawing to a close.Towards the end of 705, the Umayyad caliph al-Walid determined to build a new monumental mosque at the heart of his capital Damascus.This required the seizure of a church that had stood there since the forceful closure, centuries earlier, of the Roman temple of Jupiter, the walls of which still stand today.When the Christians refused to cede their building, al-Walid decided to take it by force.This controversial act broke with the consensual politics of the early Islamic empire and triggered a major crisis, the ripples of which were felt as far afield as the Byzantine Empire.Still, events ran their course. Once the rubble of the church was cleared, al-Walid and his supervisors deployed complex logistics to create a building of dazzling opulence and splendour that marked a turning point in mosque architecture.The book anchors the foundation of the Umayyad Mosque in its pre-Islamic past and brings to life the commotion that followed the destruction of the church.Alain George explores the process whereby craftsmen and materials were gathered to build the new mosque, seeks to reconstruct its Umayyad appearance, and investigates the subtle aesthetics that underpinned its stupendous ornament.This beautifully illustrated volume is based upon extensive research on new textual and visual sources, including Umayyad court poems and rare nineteenth-century photographs.
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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Similar search terms for Umayyad:
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What is digital communication?
Digital communication refers to the exchange of information through electronic devices such as computers, smartphones, and tablets. It involves sending and receiving data in the form of text, images, videos, or audio over digital channels like email, social media, messaging apps, and websites. Digital communication allows for instant and efficient communication between individuals or groups regardless of geographical location, making it a vital aspect of modern-day interactions and business operations.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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What is Digital Technology 2?
Digital Technology 2 is a course that builds upon the foundational concepts introduced in Digital Technology 1. It delves deeper into topics such as programming, web development, data analysis, and cybersecurity. Students will further develop their skills in using digital tools and technologies to solve real-world problems and gain a more advanced understanding of how technology impacts society. The course aims to prepare students for a career in the rapidly evolving field of digital technology.
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What are the differences between routing, forwarding, switching, and bridging in network and communication technology?
Routing involves determining the best path for data packets to travel from the source to the destination network. Forwarding is the process of sending data packets from one network device to another based on the destination address. Switching involves directing data packets within a single network based on MAC addresses. Bridging connects two different network segments at the data link layer, allowing communication between devices on separate networks. Each of these processes plays a crucial role in ensuring efficient and reliable communication within a network.
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What is sensor technology and communication?
Sensor technology refers to the use of sensors to detect and measure physical properties such as temperature, pressure, light, and motion. These sensors can then communicate this information to other devices or systems through various communication methods such as wired connections, wireless signals, or the internet. This allows for real-time monitoring and control of physical environments, enabling applications in areas such as smart homes, industrial automation, healthcare, and environmental monitoring. Overall, sensor technology and communication play a crucial role in enabling the collection and transmission of data for various applications, ultimately leading to improved efficiency, safety, and convenience.
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Where can affiliate marketing advertising be placed?
Affiliate marketing advertising can be placed on a variety of platforms and channels, including websites, social media, email newsletters, and search engines. It can also be featured in blog posts, product reviews, and comparison websites. Additionally, affiliate marketing ads can be placed in video content on platforms such as YouTube and in podcasts. The key is to choose the platforms that align with the target audience and have the potential to drive traffic and conversions.
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