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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Self/Image : Technology, Representation, and the Contemporary Subject
Including over 100 illustrations from mainstream film to independent film, video art, performance and the visual arts, this important and original book explores how technology has affected artists' abilities and forms to express themselves. From analogue photography to more recent artistic practices including digital imaging, performance robotics and video installations, Self/Image is one of the first full length studies to investigate the complex relations among these diverse artistic practices. This will make an excellent companion to studies of contemporary art history, and media and cultural studies in the post-1960 period.
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Subject: Murder
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Subject Matters
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Advertising & Marketing Diploma (level 2) Online Training Course
Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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The Forgotten Subject : Subject Constitutions in Mediatized Everyday Worlds
The volume provides a critical inventory of existing concepts of the subject in communication studies research.In addition, concepts are developed in order to be able to analyze subjectivity in the context of current theoretical debates (including media sociology, cultural studies, psychoanalysis, practice theory, science and technology studies) as well as social, cultural and technical developments (including digitalization, mediatization, mobility and networking).Since subject conceptions are of central importance for any communication and media analyses, the volume fills a central gap in communication and media studies.
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Subject Twenty-One
_____________________________What if our future lies 40,000 years in our past?Subject Twenty-One is an astonishing debut novel in which a young woman's refusal to accept the status quo opens her eyes to the lies her society is built on. A stonking good sci-fi & coming-of-age story all wrapped into one . . . a book that tackles humanity, hardship, and classism at the deepest level.' - Magic Radio Book ClubElise's world is forever changed when she is given the opportunity of a lifetime - to work at the Museum of Evolution and be a Companion to the Neanderthal, Subject Twenty-One. As a Sapien, a member of the lowest order of humans, she and others like her are held responsible for the damages inflicted on the world by previous generations.This job may be Elise's only chance to escape a stagnating life in an ostracised and impoverished community. But it doesn't take long for Elise to realise that, away from the familiarity and safety of her home, her own secrets are much harder to conceal. And the longer she stays the more she comes to realise that little separates her from the exhibits . . . and a cage of her own. ________________________________PRAISE FOR THE TOMORROW'S ANCESTORS SERIES'An unputdownable exploration into the ethics of science' Buzz Magazine'Incredible . . . without a doubt one of the best YA sci-fi books I've ever read' Out and About Books'Instantly engaging . . . widens out from a tale of a girl trying to find her own identity to a broader story encompassing an entire population's burden of oppression, and the desire for freedom' Track of Words'One of the rare debuts that are really five star reads.Subject Twenty One grabbed me instantly and I couldn't put it down' Dom Reads__________________________________________________Make sure you've read the whole series!1.Subject Twenty-One2. The Hidden Base3. The Fourth Species
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SUBJECT to CHANGE
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What is the main subject at LMU German Studies and the minor subject Communication Sciences?
At LMU German Studies, the main subject focuses on the German language, literature, culture, and history. Students will study various aspects of the German-speaking world, including its literature, philosophy, and social structures. On the other hand, Communication Sciences as a minor subject will cover topics related to communication theories, media studies, and the impact of media on society. Students will learn about different forms of communication, such as interpersonal, organizational, and mass communication.
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What is the major subject at LMU German Studies and the minor subject Communication Studies?
At LMU, the major subject in German Studies focuses on the language, literature, and culture of the German-speaking world. Students will study German language proficiency, literature, history, and cultural studies. The minor subject in Communication Studies explores the theories and practices of communication, including mass media, interpersonal communication, and public relations. Students will learn about the role of communication in society and how to effectively convey messages in various contexts.
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What is the major subject at LMU German Studies and the minor subject Communication Science?
The major subject at LMU German Studies focuses on the language, literature, and culture of the German-speaking countries. Students will study German language proficiency, literature, history, and cultural studies. On the other hand, the minor subject Communication Science covers the theories and practices of communication, including mass media, public relations, and interpersonal communication. Students will learn about communication strategies, media analysis, and the impact of communication on society.
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Which subject do you prefer: Music, French, or Technology?
As an AI language model, I don't have personal preferences. However, I can tell you that each of these subjects has its own unique benefits. Music can be a great way to express creativity and emotion, French can open up opportunities for communication and cultural understanding, and Technology can provide practical skills for the modern world. Ultimately, the best subject for you will depend on your interests and goals.
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What is digital communication?
Digital communication refers to the exchange of information through electronic devices such as computers, smartphones, and tablets. It involves sending and receiving data in the form of text, images, videos, or audio over digital channels like email, social media, messaging apps, and websites. Digital communication allows for instant and efficient communication between individuals or groups regardless of geographical location, making it a vital aspect of modern-day interactions and business operations.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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Which subject is taught in 10th grade: Information Technology or Economics?
In 10th grade, students are typically taught Economics. This subject covers topics such as microeconomics, macroeconomics, and economic systems. Information Technology may also be offered as a separate course, but it is less commonly taught in 10th grade compared to Economics.
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Which subject do you prefer: Spanish or Science and Technology (NWT)?
I prefer Science and Technology (NWT) over Spanish. I find NWT more engaging and interesting as it allows me to explore various scientific concepts and technological advancements. I enjoy the hands-on experiments and problem-solving aspects of NWT, which make the subject more interactive and practical for me. Additionally, I believe that NWT provides valuable skills and knowledge that are relevant to our rapidly advancing world.
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