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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Advertising & Marketing Diploma (level 2) Online Training Course
Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Multirate Signal Processing for Communication Systems
Multirate Signal processing can improve system performance and reduce costs in applications ranging from laboratory instruments, cable modems, wireless systems, satellites, Radar, Sonar, and consumer entertainment products.This second edition continues to offer a systematic, clear, and intuitive introduction to multirate signal processing for working engineers and system designers.Significant new material and fresh concepts, including Green Signal Processing techniques have been introduced. The author uses extensive examples and figures to illustrate a wide range of multirate techniques, from basic resampling to leading-edge cascade and multi-stage filter structures.Along the way he draws on extensive research and consulting experience to introduce processing “tricks” shown to maximize performance and efficiency.Coverage includes:• Effect of sampling and resampling in time and frequency domains• Relationships between FIR filter specifications and filter length (# of taps)• Window design and equal-ripple (Remez) design techniques• Square-Root Nyquist and Half-band Filters including new enhancements• Polyphase FIR filters: up-sampling, down-sampling• Polyphase M-path analysis and synthesis channelizers and cascade pairs• Polyphase interpolators for arbitrary sample rate changes• Dyadic half-band filters, quadrature mirror filters• Channel banks for multiple arbitrary bandwidths and center frequencies • Comprehensive coverage of recursive all-pass filters and channelizers, non-uniform and uniform phase, mixed recursive and non-recursive• Comparisons with traditional DSP designs• Extensive applications coverage throughout
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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Similar search terms for Signal:
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What is a digital signal in signal processing?
A digital signal in signal processing is a discrete-time signal that is represented using a sequence of numbers. These numbers are typically binary and are used to represent the amplitude of the signal at specific time intervals. Digital signals are used in various applications such as telecommunications, audio processing, and image processing. They offer advantages such as easier storage, transmission, and manipulation compared to analog signals.
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What is the difference between an analog signal and a digital signal?
An analog signal is a continuous wave that varies in amplitude and frequency, while a digital signal is a discrete signal that represents data as a sequence of discrete values. Analog signals are susceptible to noise and distortion, whereas digital signals are more resistant to interference and can be easily processed and transmitted without loss of quality. Analog signals are used in older technologies like vinyl records and analog phones, while digital signals are used in modern technologies like CDs, smartphones, and computers.
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How can the signal strength of the mobile network be displayed?
The signal strength of a mobile network can be displayed on a smartphone by looking at the signal bars or signal icon on the device's screen. The more bars or stronger the signal icon, the better the signal strength. Additionally, some smartphones have a feature that allows users to view the exact signal strength in decibels (dBm) by accessing the phone's settings or using a third-party app. This can provide a more precise measurement of the signal strength in a specific location.
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Can my television receive a digital signal?
To determine if your television can receive a digital signal, you need to check if it has a built-in digital tuner. Most modern TVs come equipped with digital tuners, but older models may require a separate digital converter box. You can also look for labels such as ATSC, DTV, or HDTV on your TV, which indicate its compatibility with digital signals. If your TV does not have a digital tuner, you may need to purchase a digital converter box to receive digital broadcasts.
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Can a digital signal be an alternating current?
No, a digital signal cannot be an alternating current (AC). A digital signal is a discrete, binary representation of data, typically represented by two voltage levels (0 and 1). On the other hand, alternating current is a type of electrical current where the flow of electric charge periodically reverses direction. While digital signals can be transmitted over an AC electrical system, the digital signal itself is not an AC current.
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How can I convert a digital audio signal to an analog signal on an MSI motherboard?
To convert a digital audio signal to an analog signal on an MSI motherboard, you can use the onboard audio connectors. Most MSI motherboards come with built-in audio chips that support analog audio output. You can connect your speakers or headphones to the audio output port on the motherboard to convert the digital audio signal to an analog signal. Additionally, you can also use a digital-to-analog converter (DAC) if you require higher quality audio output.
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Why does the network socket have no signal?
The network socket may have no signal due to a variety of reasons. It could be due to a physical issue such as a loose connection or a damaged cable. It could also be caused by a problem with the network equipment or a disruption in the network infrastructure. Additionally, it could be due to a configuration issue or a problem with the network settings on the device. Troubleshooting the issue by checking the physical connections, network equipment, and device settings can help identify and resolve the cause of the no signal problem.
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Why is my digital receiver not receiving a signal?
Your digital receiver may not be receiving a signal due to a few possible reasons. It could be a problem with the antenna or cable connection, so check to make sure they are properly connected and in good condition. It's also possible that there is an issue with the signal strength in your area, so try repositioning the antenna to see if that improves the reception. Additionally, there may be interference from other electronic devices or obstacles blocking the signal, so try moving the receiver to a different location. If none of these solutions work, it may be a problem with the receiver itself, in which case you may need to contact the manufacturer for further assistance.
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