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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Advertising & Marketing Diploma (level 2) Online Training Course
Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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The One-Person Marketing Plan Workbook
Professionals, consultants, and coaches! Build a powerful six-month marketing plan to sustain your success with the Get Clients Now!(TM) system. The One-Person Marketing Plan(TM) Workbook gives you a clear focus for all your marketing efforts, tells you exactly what to do and when to do it, helps you budget your time and money wisely, and creates consistency in your marketing.This workbook will teach you how to create a marketing plan that fits any budget, where to spend your effort for the best results, what mix of business types will meet your revenue goals, and how to choose the right tools and tactics for your situation.The One-Person Marketing Plan Workbook is based on C.J. Hayden's popular Get Clients Now! system. It's recommended as the "next step" after Get Clients Now! because it answers several questions the Get Clients Now! book doesn't address: How much marketing will it take to reach your sales and revenue goals? How much time and money can you afford to spend on marketing? How can you market for more than one line of business at the same time? How can you build a business model that supports your financial goals?Readers of Get Clients Now! will value The One-Person Marketing Plan Workbook as a companion workbook or a more advanced sequel. For new readers, The One-Person Marketing Plan Workbook can also stand alone.
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Digital Marketing Online Course - CPD Certified!
The future of the world is online, so keep up with this Digital Marketing Online Course With this course, you will explore the key areas of digital marketing and up-to-date best practices Develop a powerful social media marketing strategy that turns clicks into customers. Master email marketing and learn how to create automated customer email journeys Know how influencer marketing works and how to use influencers on a small budget Gain essential SEO skills to optimise apps and implement effective keywords Learn step-by-step how to create online newsletters and write B2B drip campaigns Complete the course at your own pace, with 24/7 access from your internet-enabled device Experienced tutors will be there to support you through the entire learning process See Full Details for course information Save 98% and add this CPD Certified Digital Marketing Online Course to your CV.
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Digital Marketing Online Course - CPD Certified!
The future of the world is online, so keep up with this Digital Marketing Online Course With this course, you will explore the key areas of digital marketing and up-to-date best practices Develop a powerful social media marketing strategy that turns clicks into customers. Master email marketing and learn how to create automated customer email journeys Know how influencer marketing works and how to use influencers on a small budget Gain essential SEO skills to optimise apps and implement effective keywords Learn step-by-step how to create online newsletters and write B2B drip campaigns Complete the course at your own pace, with 24/7 access from your internet-enabled device Experienced tutors will be there to support you through the entire learning process See Full Details for course information Save 98% and add this CPD Certified Digital Marketing Online Course to your CV.
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Hearing the Person with Dementia : Person-Centred Approaches to Communication for Families and Caregivers
Losing the ability to communicate can be a frustrating and difficult experience for people with dementia, their families and carers.As the disease progresses, the person with dementia may find it increasingly difficult to express themselves clearly, and to understand what others say.Written with both family and professional carers in mind, this book clearly explains what happens to communication as dementia progresses, how this may affect an individual's memory, language and senses, and how carers might need to adapt their approach as a result.Advocating a person-centred approach to dementia care, the author describes methods of verbal and non-verbal communication, techniques for communicating with people who can not speak or move easily, and strategies for communicating more effectively in specific day-to-day situations, including at mealtimes, whilst helping the person with dementia to bathe or dress, and whilst out and about.Exercises at the end of each chapter encourage the carer to reflect on their learning and apply it to their own circumstances, and guidelines for creating a life story with the person with dementia as a means of promoting good communication are also included.This concise, practical book is essential reading for family caregivers, professional care staff, and all those who work with, or who are training to work with, people with dementia.
Price: 15.99 £ | Shipping*: 3.99 £
Similar search terms for Person:
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What is digital communication?
Digital communication refers to the exchange of information through electronic devices such as computers, smartphones, and tablets. It involves sending and receiving data in the form of text, images, videos, or audio over digital channels like email, social media, messaging apps, and websites. Digital communication allows for instant and efficient communication between individuals or groups regardless of geographical location, making it a vital aspect of modern-day interactions and business operations.
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What is network marketing?
Network marketing is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions not only on their own sales, but also on the sales made by the distributors they have recruited into the network. This creates a multi-level structure where distributors can build a team and earn passive income from the sales generated by their downline. Network marketing often involves selling products through word-of-mouth marketing and building relationships with customers and team members.
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How do you delete the missing person ad?
To delete a missing person ad, you can typically contact the organization or website where the ad was posted and request for it to be removed. Provide them with the necessary information such as the ad reference number or any other identifying details to help them locate and delete the ad. If the ad was posted on social media, you can also reach out to the platform's support team to request for its removal. It's important to act promptly and provide any relevant updates or information to help in the search for the missing person.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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What is Digital Technology 2?
Digital Technology 2 is a course that builds upon the foundational concepts introduced in Digital Technology 1. It delves deeper into topics such as programming, web development, data analysis, and cybersecurity. Students will further develop their skills in using digital tools and technologies to solve real-world problems and gain a more advanced understanding of how technology impacts society. The course aims to prepare students for a career in the rapidly evolving field of digital technology.
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Why does the person ignore messages and block communication?
There could be various reasons why a person chooses to ignore messages and block communication. They may feel overwhelmed or stressed and need some space to themselves. They might also be trying to create boundaries and protect their mental or emotional well-being. In some cases, they may be avoiding a confrontation or uncomfortable conversation. It's important to respect their decision and give them the space they need.
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What are the differences between routing, forwarding, switching, and bridging in network and communication technology?
Routing involves determining the best path for data packets to travel from the source to the destination network. Forwarding is the process of sending data packets from one network device to another based on the destination address. Switching involves directing data packets within a single network based on MAC addresses. Bridging connects two different network segments at the data link layer, allowing communication between devices on separate networks. Each of these processes plays a crucial role in ensuring efficient and reliable communication within a network.
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