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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Integrated Marketing Communication : Advertising and Promotion in a Digital World
    Integrated Marketing Communication : Advertising and Promotion in a Digital World

    Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

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  • Return to Disruption
    Return to Disruption


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  • Navigating Disruption : Media Relations in the Digital Age
    Navigating Disruption : Media Relations in the Digital Age


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  • The Age of Disruption : Technology and Madness in Computational Capitalism
    The Age of Disruption : Technology and Madness in Computational Capitalism

    Half a century ago Adorno and Horkheimer argued, with great prescience, that our increasingly rationalized world was witnessing the emergence of a new kind of barbarism, thanks in part to the stultifying effects of the culture industries.What they could not foresee was that, with the digital revolution and the pervasive automation associated with it, the developments they had discerned would be greatly accentuated, giving rise to the loss of reason and to the loss of the reason for living.Individuals are now overwhelmed by the sheer quantity of digital information and the speed of digital flows, resulting in a kind of technological Wild West in which they find themselves increasingly powerless, driven by their lack of agency to the point of madness. How can we find a way out of this situation? In this major new book, Bernard Stiegler argues that we must first acknowledge our era as one of fundamental disruption and detachment.We are living in an absence of epokhe in the philosophical sense, by which Stiegler means that we have lost our path of thinking and being.Weaving in powerful accounts from his own life story, including struggles with depression and time spent in prison, Stiegler calls for a new epokhe based on public power.We must forge new circuits of meaning outside of the established algorithmic routes.For only then will forms of thinking and life be able to arise that restore meaning and aspiration to the individual. Concluding with a dialogue between Stiegler and Jean-Luc Nancy, this book will be of great interest to students and scholars in social and cultural theory, media and cultural studies, philosophy and the humanities generally.

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  • Disruption : Why Things Change
    Disruption : Why Things Change

    How do things change? The question is critical to the historical study of any era but it is also a profoundly important issue today as western democracies find the fundamental tenets of their implicit social contract facing extreme challenges from forces espousing ideas that once flourished only on the outskirts of society.This books argues that radical change always begins with ideas that took shape on the fringes.Throughout time the "mainstream" has been inherently conservative, allowing for incremental change but essentially dedicated to preserving its own power structures as the dominant ideology justifies existing relationships.In this tour of radical change across Western history, David Potter will show how ideologies that develop in opposition or reaction to those supporting the status quo are employed to effect profound changes in political structures that will in turn alter the way that social relations are constructed. Not all radical groups are the same, and all the groups that the book will explore take advantage of challenges that have already shaken the social order.They take advantage of mistakes that have challenged belief in the competence of existing institutions to be effective.It is the particular combination of an alternative ideological system and a period of community distress that are necessary conditions for radical changes in direction.The historical disruptions chronicled in this book-the rise of Christianity, rise of Islam, Protestant reformations, Age of Revolution (American and French), and Bolshevism and Nazism--will help readers understand when the preconditions exist for radical changes in the social and political order.As Disruption demonstrates, not all radical change follows paths that its original proponents might have predicted.An epilogue helps situate contemporary disruptions, from the rise of Trump and Brexit to the social and political consequences of technological change, in the wider historical forces surveyed by the book.

    Price: 26.49 £ | Shipping*: 3.99 £
  • Disruption : Why Things Change
    Disruption : Why Things Change

    How do things change? The question is critical to the historical study of any era but it is also a profoundly important issue today as western democracies find the fundamental tenets of their implicit social contract facing extreme challenges from forces espousing ideas that once flourished only on the outskirts of society.This books argues that radical change always begins with ideas that took shape on the fringes.Throughout time the "mainstream" has been inherently conservative, allowing for incremental change but essentially dedicated to preserving its own power structures as the dominant ideology justifies existing relationships.In this tour of radical change across Western history, David Potter will show how ideologies that develop in opposition or reaction to those supporting the status quo are employed to effect profound changes in political structures that will in turn alter the way that social relations are constructed. Not all radical groups are the same, and all the groups that the book will explore take advantage of challenges that have already shaken the social order.They take advantage of mistakes that have challenged belief in the competence of existing institutions to be effective.It is the particular combination of an alternative ideological system and a period of community distress that are necessary conditions for radical changes in direction.The historical disruptions chronicled in this book-the rise of Christianity, rise of Islam, Protestant reformations, Age of Revolution (American and French), and Bolshevism and Nazism--will help readers understand when the preconditions exist for radical changes in the social and political order.As Disruption demonstrates, not all radical change follows paths that its original proponents might have predicted.An epilogue helps situate contemporary disruptions, from the rise of Trump and Brexit to the social and political consequences of technological change, in the wider historical forces surveyed by the book.

    Price: 12.99 £ | Shipping*: 3.99 £

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  • Is there a disruption in Vodafone's mobile network?

    As an AI, I do not have real-time information on the status of Vodafone's mobile network. To find out if there is a disruption in Vodafone's mobile network, I recommend checking their official website or contacting their customer service for the most up-to-date information. Additionally, you can also check online forums or social media platforms for any reports or updates from other Vodafone customers regarding network disruptions.

  • What is a disruption in online banking?

    A disruption in online banking refers to any event or issue that interrupts or prevents customers from accessing their online banking services. This could include technical glitches, server outages, cyber attacks, or any other unexpected problems that impact the functioning of the online banking platform. Disruptions can cause inconvenience and frustration for customers, as they may be unable to check their account balances, make transfers, or carry out other essential banking tasks. It is important for banks to promptly address and resolve disruptions in order to maintain customer trust and satisfaction.

  • Do you also have this mobile phone disruption?

    As an AI, I do not experience disruptions in the same way that humans do. However, disruptions in mobile phone service can occur for a variety of reasons, such as technical issues, network congestion, or environmental factors. If you are experiencing disruptions with your mobile phone, it may be helpful to contact your service provider to troubleshoot the issue.

  • Is there a mobile data disruption with WinSIM?

    As of my last knowledge update, there are no widespread reports of mobile data disruptions specifically related to WinSIM. However, it's always a good idea to check with the official WinSIM customer support or their website for the most current information on any potential disruptions or issues with their mobile data services. Additionally, individual experiences may vary, so it's possible that some users may have encountered localized disruptions.

  • Is there currently a disruption on WhatsApp, Facebook, and also on the mobile network?

    Yes, there is currently a disruption on WhatsApp, Facebook, and the mobile network. Users are reporting issues with sending messages, accessing their accounts, and connecting to the mobile network. This disruption is causing inconvenience for many users who rely on these platforms for communication and connectivity. It is recommended to stay updated on the situation through official channels for any developments or updates.

  • Is there currently a disruption on WhatsApp, Facebook, and also in the mobile network?

    Yes, there is currently a disruption on WhatsApp, Facebook, and the mobile network. Users have reported issues with sending messages, accessing their accounts, and connecting to the mobile network. This disruption is causing inconvenience for many users who rely on these platforms for communication and connectivity. The companies are working to resolve the issues and restore normal service as soon as possible.

  • Does Canva have a disruption?

    Yes, Canva has disrupted the graphic design industry by providing a user-friendly platform that allows anyone to create professional-looking designs without the need for extensive design skills or software. Its easy-to-use interface and extensive library of templates, images, and fonts have made it a popular choice for individuals and businesses looking to create high-quality graphics for various purposes. Canva's disruption has democratized the design process, making it accessible to a wider audience and challenging traditional design software and services.

  • What is the Telekom scam disruption?

    The Telekom scam disruption refers to a situation where scammers impersonate Telekom, a telecommunications company, to deceive individuals into providing personal information or making payments under false pretenses. This scam disrupts the normal operations of Telekom by damaging its reputation and causing financial losses to both the company and its customers. To combat this disruption, Telekom may issue warnings to customers, enhance security measures, and work with law enforcement agencies to identify and prosecute the scammers.

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