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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Advertising & Marketing Diploma (level 2) Online Training Course
Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes.But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as share-price fluctuations.A comprehensive introduction, The Econometrics of Individual Risk is the first book to provide a complete econometric methodology for quantifying and managing this underappreciated but important variety of risk.The book presents a course in the econometric theory of individual risk illustrated by empirical examples. And, unlike other texts, it is focused entirely on solving the actual individual risk problems businesses confront today.Christian Gourieroux and Joann Jasiak emphasize the microeconometric aspect of risk analysis by extensively discussing practical problems such as retail credit scoring, credit card transaction dynamics, and profit maximization in promotional mailing.They address regulatory issues in sections on computing the minimum capital reserve for coverage of potential losses, and on the credit-risk measure CreditVar. The book will interest graduate students in economics, business, finance, and actuarial studies, as well as actuaries and financial analysts.
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Digital Marketing Online Course - CPD Certified!
The future of the world is online, so keep up with this Digital Marketing Online Course With this course, you will explore the key areas of digital marketing and up-to-date best practices Develop a powerful social media marketing strategy that turns clicks into customers. Master email marketing and learn how to create automated customer email journeys Know how influencer marketing works and how to use influencers on a small budget Gain essential SEO skills to optimise apps and implement effective keywords Learn step-by-step how to create online newsletters and write B2B drip campaigns Complete the course at your own pace, with 24/7 access from your internet-enabled device Experienced tutors will be there to support you through the entire learning process See Full Details for course information Save 98% and add this CPD Certified Digital Marketing Online Course to your CV.
Price: 4.99 £ | Shipping*: £ -
Digital Marketing Online Course - CPD Certified!
The future of the world is online, so keep up with this Digital Marketing Online Course With this course, you will explore the key areas of digital marketing and up-to-date best practices Develop a powerful social media marketing strategy that turns clicks into customers. Master email marketing and learn how to create automated customer email journeys Know how influencer marketing works and how to use influencers on a small budget Gain essential SEO skills to optimise apps and implement effective keywords Learn step-by-step how to create online newsletters and write B2B drip campaigns Complete the course at your own pace, with 24/7 access from your internet-enabled device Experienced tutors will be there to support you through the entire learning process See Full Details for course information Save 98% and add this CPD Certified Digital Marketing Online Course to your CV.
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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
Price: 34.95 £ | Shipping*: 0.00 £
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Can you buy Xbox credit with mobile credit?
No, you cannot directly buy Xbox credit with mobile credit. Xbox credit can typically be purchased using traditional payment methods such as credit/debit cards, PayPal, or Xbox gift cards. Mobile credit is usually used for purchasing mobile services or products, and is not directly compatible with purchasing Xbox credit.
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How can one obtain Google Play credit using mobile credit?
To obtain Google Play credit using mobile credit, one can purchase Google Play gift cards from various retailers using their mobile credit. These gift cards can then be redeemed on the Google Play Store to add credit to the user's account. Additionally, some mobile service providers may offer promotions or deals that allow users to convert their mobile credit into Google Play credit directly. It is important to check with the specific mobile service provider or retailer for more information on how to obtain Google Play credit using mobile credit.
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How can one obtain Google Play credit with mobile credit?
One can obtain Google Play credit with mobile credit by using a service like Google Play Gift Cards. These gift cards can be purchased using mobile credit through various online platforms or directly through the Google Play Store. Once the gift card is purchased, the code can be redeemed in the Google Play Store to add credit to the user's account. This credit can then be used to purchase apps, games, movies, music, or other content available on the Google Play Store.
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Can I convert my mobile phone credit into PayPal credit?
No, you cannot directly convert your mobile phone credit into PayPal credit. Mobile phone credit and PayPal credit are two separate forms of currency that cannot be interchanged. If you want to add funds to your PayPal account, you can link a bank account or credit/debit card to transfer money into your PayPal account.
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How can one receive Google Play credit with mobile credit?
To receive Google Play credit with mobile credit, one can use various mobile apps that offer rewards for completing tasks such as surveys, downloading and trying out new apps, or watching videos. These apps usually reward users with points or credits that can be redeemed for Google Play credit. Users can also check with their mobile service provider to see if they offer any promotions or deals that allow for the conversion of mobile credit into Google Play credit. Additionally, some online platforms may allow users to exchange mobile credit for Google Play credit.
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How can one receive Google Play credit using mobile credit?
To receive Google Play credit using mobile credit, one can purchase Google Play gift cards from various retailers using their mobile credit. These gift cards can then be redeemed on the Google Play Store for credit. Alternatively, some mobile carriers offer the option to directly purchase Google Play credit using mobile credit, which can be done through the carrier's billing system. Additionally, some apps and websites may offer the option to earn Google Play credit by completing tasks or surveys, which can be paid for using mobile credit.
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Can you convert the O2 mobile credit code into a Telekom mobile credit code?
No, it is not possible to directly convert an O2 mobile credit code into a Telekom mobile credit code. Each mobile network provider has its own unique system for issuing and redeeming credit codes, and they are not interchangeable between different providers. If you have O2 credit and want to use it with Telekom, you would need to use the O2 credit to top up your O2 account and then use that account to make a payment to Telekom, if that option is available.
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Can you convert mobile credit into credit for the App Store?
No, mobile credit cannot be directly converted into credit for the App Store. The two types of credits are separate and cannot be interchanged. If you wish to purchase items from the App Store, you will need to use a valid payment method such as a credit card or gift card specific to the App Store.
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