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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E.This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world.With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning.The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications.The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before.Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization.The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency.Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.
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Microsoft Access 2016 Online Course
Course Description Microsoft Access is now much more than a way to create desktop databases. It's an easy to use tool for quickly creating browser based database applications that help you run your business. Your data is automatically stored in a SQL database, so it's more secure and scalable than ever, and you can easily share your applications with colleagues. This course will guide you through the basics of relational database design and through the creation of database objects. You will learn how to use forms, query tables and reports to manage data. You will understand the interface, customization and creation editing of the many objects available within the Microsoft Access application. This course is divided in to three separate levels being Basic Microsoft Access, Intermediate Microsoft Access and Advanced Microsoft Access. Example Training Video LEARN365 Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam. Social Learning andamp; Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. Flash Cards andamp; Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high. Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule. Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. Course Outline Access Beginner 1.1 Introduction Part 1 1.2 Introduction Part 2 1.3 Elements Part 1 1.4 Elements Part 2 1.5 Reviewing Data 1.6 Queries Part 1 1.7 Queries Part 2 1.8 Tracking Time Part 1 1.9 Tracking Time Part 2 1.10 Tracking Time Part 3 1.11 Design Work With Forms Access Intermediate 1.1 Relationships Part 1 1.2 Relationships Part 2 1.3 Changing Information 1.4 Loading Tables 1.5 Relating Invoices Part 1 1.6 Relating Invoices Part 2 1.7 Relating Invoices Part 3 1.8 Relating Invoices Part 4 1.9 Time Entry Form Access Advanced 1.1 Queries Part 1 1.2 Queries Part 2 1.3 Queries Part 3 1.4 Queries Part 4 1.5 Reports Based On Queries 1.6 Adding Additional Information 1.7 Update Query Part 1 1.8 Update Query Part 1 1.9 Creating A Report From Scratch Part 1 1.10 Creating A Report From Scratch Part 2 1.11 Creating A Report From Scratch Part 3 Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Advertising & Marketing Diploma (level 2) Online Training Course
Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
Price: 29.00 £ | Shipping*: £ -
Network Access Control Panel Board With Software Communication Protocol TCP/IP Board Wiegand Reader
Network Access Control Panel Board With Software Communication Protocol TCP/IP Board Wiegand Reader
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Four Door Network Access Control Panel Board With Software Communication Protocol TCP/IP Board
Four Door Network Access Control Panel Board With Software Communication Protocol TCP/IP Board
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L'italiano all'universita 2 + online access code + audio CD. B1-B2 : + online access code + audio CD. B1-B2
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Four Door Network 4CH Access Control Panel Board With Software Communication Protocol TCP/IP Board
Four Door Network 4CH Access Control Panel Board With Software Communication Protocol TCP/IP Board
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How can I access IP cameras in a mobile network using a smartphone?
To access IP cameras in a mobile network using a smartphone, you can follow these steps: 1. Install the manufacturer's app for the IP camera on your smartphone. Many IP camera manufacturers provide dedicated mobile apps for accessing and controlling their cameras. 2. Connect the IP camera to your mobile network. This usually involves connecting the camera to your Wi-Fi network using the camera's setup process. 3. Open the app on your smartphone and log in using the credentials provided by the camera's manufacturer. Once logged in, you should be able to view the camera's live feed, control its movements (if it's a PTZ camera), and access any other features offered by the app. By following these steps, you can easily access and control IP cameras in a mobile network using your smartphone.
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How can I access IPv6 connectivity if access is not possible?
If access to IPv6 connectivity is not possible, you can try using a tunneling service such as Hurricane Electric's Tunnel Broker or SixXS. These services allow you to create an IPv6 tunnel over an existing IPv4 connection, enabling you to access IPv6 connectivity even if your ISP does not natively support it. Additionally, you can consider using a VPN service that supports IPv6 to access IPv6 connectivity through their network.
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What does IPv4 connectivity no internet access mean?
IPv4 connectivity with no internet access means that a device is connected to a network using the IPv4 protocol, but it is unable to access the internet. This could be due to various reasons such as a misconfigured network settings, a problem with the router or modem, or issues with the internet service provider. When a device has IPv4 connectivity but no internet access, it is unable to communicate with servers and services on the internet, limiting its ability to browse the web, send emails, or use other internet-based applications. Troubleshooting steps may be necessary to identify and resolve the issue.
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Can a mobile network jammer be jammed in order to regain network access?
No, a mobile network jammer cannot be jammed in order to regain network access. Mobile network jammers work by blocking or disrupting the signals between mobile devices and cell towers, making it impossible for devices to connect to the network. Trying to jam a jammer would not restore network access, as it would only create further interference and disruption. The best way to regain network access in the presence of a mobile network jammer is to move away from the jammed area or contact the relevant authorities to address the issue.
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How can I establish IPv6 connectivity to access the internet?
To establish IPv6 connectivity to access the internet, you will need an ISP that supports IPv6. You will also need an IPv6-compatible router or modem that can handle IPv6 traffic. Make sure your devices and operating systems support IPv6 as well. Once you have these in place, your devices should automatically configure themselves to use IPv6 when connecting to the internet.
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Is the Sony Entertainment Network account not authorized for online access?
The Sony Entertainment Network account is authorized for online access. Users can access the Sony Entertainment Network to purchase and download games, movies, and other digital content, as well as to access online multiplayer features for games. The account allows for online access to the PlayStation Network, where users can connect with friends, join multiplayer games, and access other online features. Therefore, the Sony Entertainment Network account is authorized for online access.
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How do I access network folders?
To access network folders, you can use the File Explorer on a Windows computer or the Finder on a Mac. First, make sure you are connected to the network where the folders are located. Then, open File Explorer or Finder and navigate to the "Network" or "Shared" section. You should see a list of available network folders that you can access. Simply double-click on the folder you want to access and enter any required credentials, such as a username and password, if prompted.
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How can I access the network drive?
To access the network drive, you will need to be connected to the same network as the drive. Once connected, you can typically access the network drive by opening File Explorer on a Windows computer or Finder on a Mac. In the address bar, type the network drive's address or IP, and then enter your username and password if prompted. You should then be able to view and access the files stored on the network drive.
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