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  • Integrated Marketing Communication : Advertising and Promotion in a Digital World
    Integrated Marketing Communication : Advertising and Promotion in a Digital World

    Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

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  • Advertising & Marketing Diploma (level 2) Online Training Course
    Advertising & Marketing Diploma (level 2) Online Training Course

    Course Description Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for. Introduction to the Advertising Diploma This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube. The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again. You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward. What you will learn This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn: Take a deeper look into advertising and understand the difference between advertising and marketing. Learn about media planning, what it is, the process and scheduling, to name a few. Understand what marketing strategies are, why they are important and how they can benefit your company. Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising. Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time. Take a look at setting budgets and how to stick to them. Learn about message positioning. Understand how to define your brands message and how to create messages. Learn the different elements of an advertising campaign. Get a good understanding on how to create the perfect advert. Learn how to buy advertising space while focusing on your target customers. Learn what viral marketing is. Master social media marketing. Identify common mistakes and learn how to avoid them at all costs. Learn about advertising abbreviations Understand the advertising law in the United Kingdom. Know the different of online and print advertising. Examine different advertising examples. Understand the various career opportunities you can take advantage of in advertising. Benefits of the Advertising Diploma There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include: Gain essential knowledge and skills to achieve success in the fast paced advertising industry. Study online at your own convenience, in your own time and at your own pace Study using any device, as long as it connects to the internet Enjoy the convenience of an online tutor Have lifetime access to your course content online Affordable price Fast track your career Certified diploma accepted by leading employers in the advertising industry. Ability to take what you are learning and use it in your current working environment without delay. Easy to understand modules, broken down and brimming with valuable information. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: In-depth Look at Advertising Module 2 : Media Planning Module 3 : Marketing Strategies Module 4 : The Purpose of Adverts Module 5 : Market Research Module 6 : Designing the Budget Module 7 : Positioning Your Message Module 8 : Elements of an Advertising Campaign Module 9 : Recipe for a Perfect Advert Module 10 : Buying Advertising Space Module 11 : Viral Marketing Module 12 : Mastering the Art of Social Media Marketing Module 13 : Avoiding Pitfalls in Marketing and Advertising Module 14 : Understanding the Important Abbreviations in Advertising Module 15: Advertising and the Law in the UK Module 16: Print and Online Advertising Module 17: Important Advertising Examples Module 18: Career Opportunities in Marketing and Advertising Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers / devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

    Price: 29.00 £ | Shipping*: £
  • ALPA-CArtridge Comp Brother P Touch TZe-121 YT-121 Label - TZe-121
    ALPA-CArtridge Comp Brother P Touch TZe-121 YT-121 Label - TZe-121

    Colour - Black on Clear. Tape Size - 8m x 9mm.

    Price: 7.66 € | Shipping*: 0.00 €
  • ALPA-CArtridge Comp Brother P Touch TZe-121 YT-121 Label - TZe-121
    ALPA-CArtridge Comp Brother P Touch TZe-121 YT-121 Label - TZe-121

    Colour - Black on Clear. Tape Size - 8m x 9mm.

    Price: 8.34 € | Shipping*: 7.14 €
  • Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
    Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing

    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

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  • Digital Marketing Strategy : An Integrated Approach to Online Marketing
    Digital Marketing Strategy : An Integrated Approach to Online Marketing

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

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  • Digital Marketing Online Course - CPD Certified!
    Digital Marketing Online Course - CPD Certified!

    The future of the world is online, so keep up with this Digital Marketing Online Course With this course, you will explore the key areas of digital marketing and up-to-date best practices Develop a powerful social media marketing strategy that turns clicks into customers. Master email marketing and learn how to create automated customer email journeys Know how influencer marketing works and how to use influencers on a small budget Gain essential SEO skills to optimise apps and implement effective keywords Learn step-by-step how to create online newsletters and write B2B drip campaigns Complete the course at your own pace, with 24/7 access from your internet-enabled device Experienced tutors will be there to support you through the entire learning process See Full Details for course information Save 98% and add this CPD Certified Digital Marketing Online Course to your CV.

    Price: 4.99 £ | Shipping*: £
  • Digital Marketing Online Course - CPD Certified!
    Digital Marketing Online Course - CPD Certified!

    The future of the world is online, so keep up with this Digital Marketing Online Course With this course, you will explore the key areas of digital marketing and up-to-date best practices Develop a powerful social media marketing strategy that turns clicks into customers. Master email marketing and learn how to create automated customer email journeys Know how influencer marketing works and how to use influencers on a small budget Gain essential SEO skills to optimise apps and implement effective keywords Learn step-by-step how to create online newsletters and write B2B drip campaigns Complete the course at your own pace, with 24/7 access from your internet-enabled device Experienced tutors will be there to support you through the entire learning process See Full Details for course information Save 98% and add this CPD Certified Digital Marketing Online Course to your CV.

    Price: 4.99 £ | Shipping*: £

Similar search terms for 121:


  • What is Religion 121?

    Religion 121 is a course that typically covers the basics of world religions, exploring the beliefs, practices, and histories of various religious traditions. Students may study major world religions such as Christianity, Islam, Hinduism, Buddhism, Judaism, and others. The course may also delve into topics such as the role of religion in society, religious ethics, and the impact of globalization on religious practices. Overall, Religion 121 provides students with a foundational understanding of different religions and their significance in the world today.

  • What does 121 mean?

    121 is a positive integer that comes after 120 and before 122. It is the square of 11, meaning 11 multiplied by 11 equals 121. In numerology, 121 is often associated with new beginnings, self-reliance, and positivity. Additionally, in some cultures, 121 is considered a lucky number symbolizing growth and success.

  • What is gift 121?

    Gift 121 is a special gift that is given to someone to show appreciation, love, or gratitude. It can be a physical item, an experience, or a gesture that is meaningful and thoughtful. The significance of gift 121 lies in the sentiment behind it and the intention of the giver to make the recipient feel valued and cherished. It is a way to express emotions and strengthen relationships between people.

  • How do I calculate 121?

    To calculate 121, you can simply multiply 11 by 11, as 11 multiplied by 11 equals 121. Another way to calculate 121 is by adding 120 and 1 together. Both methods will give you the correct answer of 121.

  • What does discord 121 mean?

    Discord 121 typically refers to a communication platform called Discord, where users can join servers to chat with others. The "121" may refer to a private conversation or a one-on-one chat within the platform. It could also be a specific server or channel within Discord. Overall, "discord 121" likely refers to a private or direct form of communication within the Discord platform.

  • What is bad about 121?

    One potential downside of the number 121 is that it is not a prime number, meaning it has multiple factors beyond just 1 and itself. This can make it less useful for certain mathematical calculations or properties that rely on prime numbers. Additionally, 121 is not a perfect square of a prime number, which can limit its simplicity in some mathematical contexts.

  • What does Menschen 121 mean?

    Menschen 121 means "People 121" in German. The term "Menschen" translates to "people" or "humans" and "121" is the numerical value. It could be a reference to a specific group of individuals or a project with the number 121.

  • What does cheating 121 mean?

    Cheating 121 refers to the act of cheating or being unfaithful in a romantic relationship. The number 121 is often used as a code to represent the letters "I love you," so cheating 121 can also imply being unfaithful to someone you claim to love. It can involve emotional or physical infidelity and can cause significant harm to the trust and intimacy in a relationship.

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